The marketer must understand how consumers make their buying decisions. In some cases it is very difficult to find out who the buyer is and
When the buyer’s need is raised to a particular level they become the motives which mean “I want to achieve this” which ultimately affect the
The buying behavior of consumer is affected by a number of factors which are generally uncontrollable. These factors are also known as determinants of consumer
Consumer is now a day treated as “KING” and it is very difficult to understand consumer behavior as consumer behavior is complex. Consumers are rational
Marketing environment is very important in marketing management. It is uncontrollable and ever changing. So for the success of the company it is very essential
The term of marketing mix was given by James Culliton. Marketing mix means set of tools which are used by the firm to achieve its
Modern concepts of marketing are broad concepts. It means finding out the consumer and make the goods as per their needs rather than to provide
Hello, we all are familiar with the term marketing. But do we really know marketing definition or meaning and how the term originated. Today I
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