As per BCG matrix there are different types of product. So the marketer may decide as per the product. 1) Stars:- stars are the products

Most of the companies have their own marketing plan but they all follow a common set of components of marketing plan. These components of marketing

Marketing plan is the written document which contains the necessary guidelines regarding the firm’s marketing programmes and policies along with their allocation over the planning

The marketer has to make different decisions to popular a brand. These decisions are called brand strategy decisions. It includes following decisions:  1.) Brand positioning:-

The word brand originated from the Norwegian word “brandr” which means to burn. In the early days, the owner of animals put some identification mark

There are different pricing methods or strategies which are used by the marketer to attract the customer. 1.)   Cost based pricing: this type of pricing

Price bundling means selling two or more separate products together for a single price. It is usually done in case of goods which are sold

Price discrimination is commonly called monopoly price discrimination. In such a situation monopoly firm charges different price from the customer for the same product and

Price determination is a very difficult task as it is affected by a number of factors. Therefore, before deciding the price the marketer has to