The success of a company depends not only on how well it performs in respect of production but also on how well its entire channel

Whatever the problem is it has to go through research process. The marketing research process has stages to guide the researcher from start to finish.

Marketing research is a systematic design, collection, analyses and reporting of the data related to marketing goods and services. Marketing research searches specific market problem

Just like traditional marketing, e-marketing also use marketing mix. E-marketing increases the company’s benefits and lowers the cost. With the help of marketing mix in

What is E-Marketing: With the rapid growth of internet, popularity of personal computer and broadband all over the world has helped a lot to the

 There are various techniques of marketing control to measure and evaluate the results of market strategy and to take corrective actions in case of any

Marketing control Marketing control is the process of measuring and evaluating the results of market strategy and taking corrective actions to ensure that the marketing

Marketing organization After marketing planning there is the need of marketing organization. There are various types of organization structure, which may be on the basis

 Growth vector model or product market growth grid refers to the model which is used as a strategy either for existing or new market or