Marketing plan is the written document which contains the necessary guidelines regarding the firm’s marketing programmes and policies along with their allocation over the planning period. Marketing plan involves mainly five steps.
STEP I Analysis of marketing situation:- it is the first and important step of marketing planning. It analyze the current situation of the product and helps in analyzing that whether past plans are required to be revised or there is a need to prepare new plans to achieve the objectives. Marketing situation involves internal and external environment. Continue reading “Steps in marketing planning”