Before getting a final shape a product has to go through different stages. These stages of product development are known as product life cycle. These
Now a day it is very difficult for any company to carry on with the existing product so they are spending a lot of expenditure
One of the important elements of marketing mix is Product. Any firm is known by the product it is offering. The other elements of marketing
Concept of product One of the important elements of marketing mix is Product. Any firm is known by the product it is offering. The other
Market segmentation, market gridding and market positioning are important terms in the field of marketing management. Let us discuss their definitions: Definition Market Segmentation According
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All India Council For Technical Education commonly known as AICTE will now conduct the National level Common Management Admission Test (CMAT) for admission in management (MBA) programme
In earlier articles, we have discussed the capital budgeting and its types. Today we will discuss the methods of capital budgeting: (I)Traditional methods i) Pay
In earlier articles, we have discussed the types of capital budgeting. Today we will discuss capital budgeting process: 1) Identify investment proposals: the first step
Last time I have discussed the process of capital budgeting with its importance. Toady we will discuss the different types of capital budgeting: 1.) Accept
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