Concept of pricing decision and its aim is important in context of marketing management. Price is the amount charged by the manufacturer for the goods

Due to extensive competitive market, the companies can achieve success by two ways either to reduce the price of their product or to make their

Before getting a final shape a product has to go through different stages. These stages of product development are known as product life cycle. These

Now a day it is very difficult for any company to carry on with the existing product so they are spending a lot of expenditure

One of the important elements of marketing mix is Product. Any firm is known by the product it is offering. The other elements of marketing

Concept of product One of the important elements of marketing mix is Product. Any firm is known by the product it is offering. The other

Market segmentation, market gridding and market positioning are important terms in the field of marketing management. Let us discuss their definitions: Definition Market Segmentation According

Definition Target marketing Target marketing means to focus of the firm in satisfying one or more selected market while mass marketing means to satisfy everybody