Most of the companies have their own marketing plan but they all follow a common set of components of marketing plan. These components of marketing

Marketing plan is the written document which contains the necessary guidelines regarding the firm’s marketing programmes and policies along with their allocation over the planning

The marketer has to make different decisions to popular a brand. These decisions are called brand strategy decisions. It includes following decisions:  1.) Brand positioning:-

The word brand originated from the Norwegian word “brandr” which means to burn. In the early days, the owner of animals put some identification mark

There are different pricing methods or strategies which are used by the marketer to attract the customer. 1.)   Cost based pricing: this type of pricing