When the buyer’s need is raised to a particular level they become the motives which mean “I want to achieve this” which ultimately affect the
The buying behavior of consumer is affected by a number of factors which are generally uncontrollable. These factors are also known as determinants of consumer
I have already discussed the meaning of capital structure. Today I will discuss the different theories of capital structure. 1.) Net income approach: this theory
Consumer is now a day treated as “KING” and it is very difficult to understand consumer behavior as consumer behavior is complex. Consumers are rational
Marketing environment is very important in marketing management. It is uncontrollable and ever changing. So for the success of the company it is very essential
I have already discussed the meaning of capital structure. Today I will discuss the different forms of capital structure equity share capital only equity share
The term of marketing mix was given by James Culliton. Marketing mix means set of tools which are used by the firm to achieve its
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