Dividend policy: Dividend is the part of company’s profit which is given by company to its shareholders. As the shareholders invest their valuable money in
The cost of capital is significant or important due to following reasons 1) Helps in evaluating financial performance: if the actual profit of the project
The cost of capital can be calculated by different methods these are discussed as below: (I) Computation of cost by specific source of finance 1)
In last article, I have discussed the concept of cost of capital. In this article, we will discuss the classification of cost: 1.) Historical or
The cost of capital is also called hurdle rate or cut off rate. It is the minimum rate of return expected by the investors. The
A lever is a force in a car or in any machine which helps in doing more work with lesser labor. In financial management leverage
The marketer is responsible for selling the goods in the market so he must have the knowledge how the consumers actually make their buying decisions.
Wants are unlimited and the resources to satisfy these wants are limited. So the consumers think rationally before buying any product. Buying a toothpaste is
The marketer must understand how consumers make their buying decisions. In some cases it is very difficult to find out who the buyer is and
When the buyer’s need is raised to a particular level they become the motives which mean “I want to achieve this” which ultimately affect the
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