Category Archives: Marketing Management

Concept of promotion

Promotion Whether it is a private or public sector, organizations today are aware of the fact that it is very essential to communicate the target audience effectively and efficiently. Advertisements, personal selling, exhibitions, sales promotion etc. are various methods of … Continue reading

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Channels of distribution or placing

The success of a company depends not only on how well it performs in respect of production but also on how well its entire channel of distribution. Channel of distribution play an important role in marketing because well managed channel … Continue reading

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7 stages of Marketing research process

Whatever the problem is it has to go through research process. The marketing research process has stages to guide the researcher from start to finish. It has seven stages. 1.)    Problem formulation: it involves designing research problem and research objectives. … Continue reading

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Marketing research

Marketing research is a systematic design, collection, analyses and reporting of the data related to marketing goods and services. Marketing research searches specific market problem and make the decision about a particular course of action. Importance of marketing research  It … Continue reading

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Marketing mix in e-marketing

Just like traditional marketing, e-marketing also use marketing mix. E-marketing increases the company’s benefits and lowers the cost. With the help of marketing mix in e-marketing the company can increase its profit. 1.)    Product:- with the help of e-marketing the … Continue reading

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E-Marketing

What is E-Marketing: With the rapid growth of internet, popularity of personal computer and broadband all over the world has helped a lot to the marketer by promoting and selling the product through e-marketing. E-marketing means doing the business with … Continue reading

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Techniques of marketing control

 There are various techniques of marketing control to measure and evaluate the results of market strategy and to take corrective actions in case of any deviation. There are 7 techniques or methods of marketing control: 1.)      Marketing audit:- marketing audit … Continue reading

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Marketing control and types

Marketing control Marketing control is the process of measuring and evaluating the results of market strategy and taking corrective actions to ensure that the marketing objectives are achieved or not. There are number of steps in designing marketing control. These … Continue reading

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Marketing organization and its types

Marketing organization After marketing planning there is the need of marketing organization. There are various types of organization structure, which may be on the basis of function, territory and product basis. Apart from all three there may be divisional organization … Continue reading

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Growth vector model or product market growth grid

 Growth vector model or product market growth grid refers to the model which is used as a strategy either for existing or new market or for existing or new product. This model is explained below:-   Existing product New product … Continue reading

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